Case study · Safety equipment

Case study · Safety equipment

True Safety

True Safety

True Safety

Rebuild for speed and clarity.

Rebuild for speed and clarity.

“The new site is faster, easier to run and finally shows up where our customers are looking. Night and day.”

“The new site is faster, easier to run and finally shows up where our customers are looking. Night and day.”

Services

SEO · Google Ads · Meta

Industry

Industrial · B2B/B2C

Timeline

5 months

Visit truesafety.ca ↗

TRUE SAFETY

Industrial safety storefront

Industrial safety storefront

Rebuild + SEO

Rebuild + SEO

ORGANIC TRAFFIC

+120%

+120%

+120%

Faster site, cleaner architecture, better rankings.

The challenge

A site working against the business.

A site working against the business.

The old storefront loaded slowly, buried products in confusing navigation and gave Google little reason to rank it. Every channel suffered as a result.

Our approach

Rebuild for speed and clarity.

Rebuild for speed and clarity.

We designed and built a fast, clean store from the ground up with sound information architecture, advanced SEO and GEO baked into every template so both Google and AI answer engines can find and trust it.

The results

Rebuilt

Rebuilt

Ground-up store

+120%

+120%

Organic traffic

1.4s

1.4s

Median load time

+64%

+64%

Conversion rate

“A site that used to lose customers now wins them before checkout.”

“A site that used to lose customers now wins them before checkout.”

“A site that used to lose customers now wins them before checkout.”

Operations Director — True Safety

Operations Director — True Safety

Next project

PunkPlugs

View case study →

Want results like these?

Want results like these?

Want results like these?

Book a free growth call and we’ll map the fastest path to more revenue for your store.

Book a free growth call and we’ll map the fastest path to more revenue for your store.

Book your growth call →